The goal
Reposition & reactivate the comic relief brand US brand with a new design approach towards the general public - the brand previously only existed behind closed doors to partners and donors. The corporate nature of the umbrella brand was not to change- however it needed to be friendlier yet steadfast considering the nature of the company's mission.
My role
Led design for a new special use mark version, as well a completely new, unique, story + editorial-led design language and identity package for all areas of communication - internal, external, partners, and general marketing efforts including print and social.
new special use mark variant
design /visual communications language
IMAGERY - ASPIRATIONAL, REPRESENTATIVE
INFORMATION DESIGN
presentation components
PUBLIC FACING
