brand package for COMIC RELIEF US newest business vertical
main brand mark
goals / challenge
Kids need FUN. Kids need HELP. Kids around the world need RELIEF.
The design target was based on the demographic of children 9-15, who are likely familiar with cultural behemoths such as Cartoon Network, Minecraft, and ROBLOX platforms.
The logo needed to be fun, friendly, and akin to a sticker style design that has a strong, colorful presence with or without surrounding copy or graphics.
logo mark versions
the colors
the fonts
supporting visual assets / integrations
The new Kids Relief brand was launched with the help of partner ROBLOX for a concert on their platform with high end artists and representatives of the platform.
