digital unit - Essence's social media stories
Instagram stories animated splash designed to evoke the feeling of current events & topics before transitioning into news of the day.
Image compositions switched weekly or bi-weekly to keep the intro fresh, and also gave the ability to swap out to current hot stories and major events, and feel-good black arts examples. Themes were based on several categories including:
Story Article Frame
Title frame cross-fades into the story content, usually 7-10 articles,
direct link to the website editorial
direct link to the website editorial
